Ai Anshu | Fri Jul 09 2021 | Read Time 3 min read
Writers and bloggers love readers like fish love water. So when platforms like Medium.com and Svbtle launched, it was an easy way for them to publish articles, blog posts, and art-directed stories that had the immediate potential for thousands of reads just by being posted to one of those sites.
With a good story, striking images, and a little bit of luck, a single article can be catapulted into Internet fame, but at what cost? Who is actually benefitting from your content? Is it you, the original author? Or is it the owners of these third-party platforms? I’d like to take a deeper look at the impact sites like Medium have on your personal brand and whether it is best to self-publish or build your Internet writing career on top of a third-party website. The Pros and Cons of Medium.com
There are definite pros and cons when placing your content on a publishing platform you do not own. Here’s a list of the cons we’ve seen:
The site could close down tomorrow. No control over how your posts are featured/surfaced. What if they start running ads next to your content? Especially for products you don’t want to endorse. Publishing on Medium then your own site will have negative affects on SEO for BOTH URLs. Little design control. You’re at the mercy of their design department to decide how your content is displayed. Their platform gains an audience instead of building your personal brand. Your content may gain more exposure but are people remembering you or “that one post on Medium about soldiers and PTSD?”
In terms of pros, you get a built-in audience, attachment to Medium as a brand (which can elevate your own brand when you’re an up-and-comer), and some really nice publishing tools and features.
However, there’s nothing like being your own boss and taking charge of your destiny. Just ask iOS developer Marco Arment:
use these simple steps to do this
Click the button and your posts will download in a .zip format. You do not need to unzip the file.
now just go to the
then click on import
then just upload the downloaded file form medium